What is vintage style?


Vintage Originally used for wine or oil, then it was raised to mean an old car, at least 50 years old – vintage car, and finally, 2nd hand clothing dealers use the word vintage refers to old clothes – belonging to a previous era – often very beautiful and elaborate.

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Later, from vintage is defaulted as a word meaning “ancient-old”, used in many fields: fashion, interior, photography, graphics,… It can be said, vintage style is the style of memories, of the imprint of time.

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What’s the difference between Vintage and Retro?

These two terms happen to often go together, making many people feel confused and difficult to distinguish. Retro is a nostalgic movement, re-wearing fashion trends from previous decades, including clothing vintage (clothes, accessories of the 40s to 80s) and also not vintage (new items, items inspired from vintage shapes). This trend is now very popular among young Westerners and is also an endless source of inspiration for famous designers.

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Vintage and Retro – Two schools of thinking one but two, thinking similar but with many differences.

Vintage Often understood in the design world as products that can be designed created in the paststill retro is a term that refers to the school of design of modern products but with the characteristics and styles of the past. So, school-based designs vintage often “apparently” design style in the past, also retrosomewhat makes viewers feel the modern breath in it.

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What is Vintage Graphic Design?

Vintage and Retro style After a while of absence is becoming a new trend in graphic design. If in the past, this strong, dynamic style was rarely used, today, the elements Vintage and Retro becoming more and more popular in various design ideas. By incorporating “old style” elements into their work, designers create designs that are both creative and engaging, making the products stand out and different. graphic elements often used in designs to create an atmosphere vintage Normally:

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Illustrations from old posters, cines, magazines, CDs, vinyls, advertisements.

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Old Typography

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Script and handwritten fonts

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Old radio equipment

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Old TV equipment

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Old business cards

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Old packages

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Old film photos

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Vibrant rainbow colors (high contrast, neon-style)

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The paper used is both torn and smudged (usually yellowed paper)

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Scrapbooks

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Pop-Art Elements

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Retro illustrations

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Old symbols (icons)

What is the impact of vintage style?

In fact, if done carefully, most such designs would not be boring, although, visually, one might think that the elements Retro and Vintage used here to create the opposite. Design Patterns Retro and Vintageoffers graphic solutions for this period, it has been very influential since its reappearance. When Retro focusing on the styles of the 1910s to the 1930s, Vintage reminiscent of the period between the 1950s and 1980s. In both cases, the graphic elements reflect some of the “old” motifs, trends, personalities, and subjects, which are a fundamental part. in our lives in the past.

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Such factors make up a atmosphere of nostalgia for the past, awakening emotions and memories, using emotions to try to communicate information effectively. Some such designs are known as “classical transformations” – a technique used to combine a stimulus with a spontaneity that is not subconscious or emotional response. touch.

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Why are vintage designs hot today?

We live in a society where everything is moving so fast. Look at the vintage design makes me feel much more comfortable. The past is not a safe haven, but those beautiful old days always leave us with beautiful memories, especially with the hustle and bustle of the world out there.

Great marketers always know how to “score” in the eyes of customers. And the best way to reach their hearts is through the vintage design. Breaking away from the chaotic and uncertain life, the past always gives people a sense of peace of mind, because they know “how it ends”.

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It’s like watching your favorite movie again, whether you watch it 10 times, or 100 times, you feel more comfortable with the familiar things, because you know for sure “how it will end”. . Obviously, using the familiar and favorite things in the hearts of customers is the shortest way for their brands to connect with them, to “deep in the hearts of each person”. In addition, thevintage design as a refreshing choice, next to the rife with lifeless, “digital” minimalist designs out there.

Once nostalgia reaches the right customer’s heart, there will be nothing but great times and good memories. That period of time reminds them of the carefree days, not having to worry about rice, rice, and money. Perhaps this is also the reason for cafes with vintage space growing up more and more so that customers have moments to remember those beautiful times.

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But please note, each school vintage design only suitable for a certain customer, because the memory in each generation is different. Therefore, before choosing vintage school suitable, you need to find out your specific audience, like Vaporwave is suitable for the next generation of customers. Millennials (the generation of people born between 1980 and 1998), not the generation Baby Boomer(those born after World War II).

Application of vintage style in graphic design

Packaging Products

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Media publications

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Advertising signs

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Website interface

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Ending

Vintage style is interesting, isn’t it? I’m sure you’ll try this style in your next design. If you are interested in this style but have not mastered the tools to create such impressive products, you can refer to the Illustrator or Photoshop course at webgiaidap.com. With only 8 short sessions, you can completely create your own vintage-inspired products! In addition, you can refer to learning graphic design online with E-webgiaidap.com with a diverse lecture system, clear roadmap, helping you to learn and practice quickly!

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